5 Branding Ideas At Events Using Technology

One of the main reasons why live events happen is to indirectly promote a brand – a company, an artist, a product, or a cause. There are two ways to brand an event: Traditional or Digital. Today many event planners are looking for innovative ways to brand their events. While traditional branding such as printed backdrops, banners, signs, and bunting are still attractive, we encourage our clients to choose what’s sustainable and more advanced — that is the usage of technologies available in our inventory.

Here are 5 branding ideas at live events using technology that we surely know will help spice up your event and cause a lasting impression on your audience:

1. Podium Branding

A podium may seem like the most basic staging needs but that doesn’t mean you settle only for what’s available at the venue’s property. Branding your podium is a must to add value to your event and going digital is the best choice you’ll ever make.

A digital podium would have an interactive screen in front that allows you to display multiple layouts automatically without having to change it whenever needed. Rather than sticking a single printed design, why not make short promotional videos or announcement slideshows? Even if you opt for a single design, you will still find better visibility with a screen installed in front. With a digital podium, you can have a chance to be more artistic and flexible.

2. Branded LED Furniture

LED furniture has started emerging in the event industry primarily to make an impression, given its elegant and relaxing styles that make the event pop. But what else can these dainty pieces do for you other than creating mood?

A little LED furniture goes a long way especially when you hire them from a company with a good designer. You can choose to brand them with your logo while incorporating your desired colors in a way that compliments the overall look and feel of the event. Another way is if you’re having a party, LED furniture can be programmed to flash in time with the music played in the background. Overall, LED furniture offers many styling options for your event that is essential for your brand and the event itself.

At Audiotech, we have a variety of shapes and styles in different sizes that we can all customize whether with your logo or just mere brand colors.

 

3. Interactive Kiosks & Touch Screens

These are just similar to the classic roll-up stand banners you see from the entrance and other areas of the venue. The only difference is that interactive kiosks and touch screens are made to be superior.

Being digital, they can serve different purposes. From welcome greetings, event schedules, sponsorship displays, announcements, self-help registration, ads, and many more! The more kiosks and screens you hire, the more chances to promote your brand. Planning a prestigious corporate event? Don’t even have a second thought, just get these.

4. LED Stage Skirting

This might be a little confusing, but this is simply using LED panels with a minimum height of 50 cm to cover the risers instead of skirting with a fabric or static branding. Interesting, isn’t it?

Have the ability to make a slideshow of different predesigned layouts and display effects during intermissions. Imagine having the main screen, a digital podium, and LED panel covers complementing each other.. are you still going to say no?

5. Photo Booths

Events shouldn’t be boring and adding a little entertainment like Photo Booths will leave your guests even more grateful for making it to your event. Who does hate photos and souvenirs nowadays, to be honest?

Funny thing is, some giveaways are also being given away when they don’t find them useful. Who can relate? But a printed photo of them with your logo? People will not have a choice but to carry it along with them and forever display it in their homes. So why trouble yourself preparing all those fancy freebies when hiring a good Photo Booth is just within your reach?

Side Note: We are still on the lookout for the best and advanced Photo Booth for any type of event that we can offer our clients in Oman and hopefully soon, it will be available in our store. We’ll keep you posted! 

Conclusion:

We are in an era surrounded by great technologies and everything is turning digital. To make a good impression at live events while taking all the advantages of exposing your brand, you have to go one step ahead. Besides, when it’s paperless, it’s more sustainable, hassle-free, and professional. In addition to this, read this post to help you assess how you can incorporate your lighting with your brand at your event. 

Hope this post helped you a bit. Audiotech LLC is an AV and event production company based in Oman. Call us for your next AV requirements and we’ll strive hard to give you fantastic results!